UNVEILING OUR BRAND EVOLUTION
Welcome to the new evolution of Down Under Tours
Announcing an exciting brand evolution, marking a significant milestone in our 34-year history.
Since 1990 Down Under Tours has been the leader in connecting travellers with the breathtaking landscapes and vibrant cultures of Cairns and Tropical North Queensland.
The evolution of our brand aims to highlight our position as the premium touring and coach transport experts across Cairns and Tropical North Queensland, while underscoring our pillars of success: Our experts, Our fleet and Our positive impact.
A fresh new look
Key highlights of the brand evolution, which was spearheaded in-house in collaboration with john+john design, include a sleek new logo design, innovative marketing assets, refreshed uniforms, and new coach livery.
Central to the new logo is a dynamic point motif element, symbolising movement, connection, and the forward-thinking ethos of Down Under Tours.
This visual represents our dedication to providing guests with seamless travel experiences and forging meaningful connections between destinations, people, and culture.
“The Down Under Tours brand has a long history of connecting guests to Cairns and Tropical North Queensland through our people, destination, and the experiences we offer.
We are thrilled to unveil our new and refreshed branding, the first significant design update since 2007. Down Under Tours has been working hard to reimagine the way we operate, connect with the community and the world around us, from this week you’ll start to see our fresh new look, appearing across our platforms.”
Erin Simpson, General Manager
MAKING TRAVEL MATTER
Sustainability and creating a positive impact on our region and environment is a key pillar at Down Under Tours. On our recently released Waterfall, Wetlands & Skyrail tour, guests can connect with this ethos on a MAKE TRAVEL MATTER® experience. We are excited to announce more tours including MAKE TRAVEL MATTER® experiences in the future. Partnering with the TreadRight Foundation’s initiative which supports Rainforest Rescue’s Daintree project, we actively contribute to environmental conservation efforts, aligning with our ethos of responsible travel.
The team themselves will be volunteering with Rainforest Rescue for their Annual Community Tree Planting Day this coming Saturday 18th of May.
